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Privacy Policy

This privacy policy is for this website www.lakelandfootwear.co.uk and served by Lakeland Footwear (International) Ltd. and governs the privacy of its users who choose to use it.

The policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.

The Website

This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies to all UK national laws and requirements for user privacy.

Use of Cookies

This website uses cookies to better the users experience while visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer / device.

Cookies are small files saved to the user’s computers hard drive that track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website. Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.

This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage.

The software will save a cookie to your computers hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information ( www.google.com/privacy.html ).

Other cookies may be stored to your computers hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

Safeguarding the Information We Collect

All personal information which we collect are protected by considering physical, technical and procedural safeguards. Additionally we utilize Secure Socket Layering (SSL) technology which is an industry standard technology for secure online transactions, to encrypt your credit or debit card information, including the account number, while it is transmitted over the Internet from your computer. To protect the personal information which is collect, use, share, and store by service providers, we require them to have their own safeguard mechanism.

However unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to safeguard your personal data, we are unable to ensure the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access as above.

Contact & Communication

1. The personal data we collect about you

Through your use of this website and Lakeland Footwear branded social media channels including but not limited to Facebook, Instagram, Pinterest, and Twitter you participate in (“Social Media Channels”), we may collect and process the following information about you:

  • your full name, age, date of birth and sex;
  • your billing and delivery postal addresses, phone (including mobile phone), fax and e-mail details;
  • where you have registered a user account with us, your user name and password;
  • your communication and shopping preferences;
  • your browsing and shopping activities;
  • where provided by you, your interests, feedback and survey responses;
  • nformation about the device on which you have accessed the Website(s), including where available your IP address, operating system and browser type;
  • your location; and
  • correspondence with us.

We may also collect suggestions, ideas, inquiries, feedback, data, text, software, music, sound, photographs, graphics, images, videos, messages or other materials (“User Content”) that you transmit, upload, post, e-mail, share, distribute, reproduce or otherwise make available to us.

This information will be collected primarily from you as information voluntarily provided to us through our Website(s), or Social Media Channels but we may also collect it from you where we communicate with you by telephone, post, email or other means of communication.

Where lawful to do so we may also obtain it (or combine it with information from) public sources, third party service providers, individuals who have indicated you have agreed for them to provide your personal information, government, tax or law enforcement agencies and other third parties. For example, if you are on another website and you opt-in to receive information from Lakeland Footwear, that website may submit to us your email address and other information about you so that we may contact you as requested. You may also choose to participate in a third party application or feature (such as one of our Facebook or Twitter applications or a similar application or feature on a third party website) through which you allow us to collect (or the third party to share) information about you, (including personal data) such as details of your friends/connections, “likes”, comments you have shared, groups and location. In addition, we may receive information about you (including your personal data) if other users of a third party website give us access to their profiles and you are one of their friends/connections or information about you is otherwise accessible through your friends’/connections´ web page, profile page, or similar page on a Social Media Channel or other third party website or interactive service. We may supplement the information we collect about you directly with the information we receive from third parties in order to enhance our ability to serve you, to tailor our content to you and send you details of promotions and/or offers which we believe may be of interest to you.

We sometimes receive personal data about other individuals from customers who wish to send our products as gifts. In these circumstances, we will process that personal data for the purpose provided, keeping records of doing so in our legitimate interest and to defend against claims and comply with laws.

2.How do we use information about you?

Lakeland Footwear may use the personal data set out in section 1 for the purposes described in this Policy. This includes:

  • to process an order placed via our Website(s) or over the telephone;
  • to respond and/or deal with your request or enquiry;
  • to enter you in contests and notify you of results;
  • to administer our Website(s) and Social Media Channels and personalise content for you;
  • for internal record keeping;
  • to provide you with information at your request, or as a result of searches undertaken using our Website(s);
  • to provide direct or other marketing that you have requested or agreed to receive or which we are otherwise lawfully entitled to undertake with you as a customer or prospective customer in our legitimate business interest and you have not opted out of receipt of;
  • to record your marketing preferences;
  • to personalise offers, promotions and advertising provided to you based on our understanding of your browsing and shopping habits or purchase history;
  • to register you for certain features on our Website(s);
  • to improve our products and services;
  • in relation to User Content, on our Website(s), Social Media Channels and marketing communications (including emails) to promote our products. We will seek your permission to re-use your User Content and if permission is granted we will re-use such User Content in accordance with this Policy;

We may also process your personal data for other legitimate business purposes including management analysis, audit, forecasting, business planning and transactions, ensuring our compliance with applicable laws, regulatory requirements, and Lakeland Footwear policies, and dealing with legal claims and related administrative activities and related records retention requirements. We may also process your personal data to establish or exercise our legal rights and to comply with law enforcement or other government agency requests or court orders.

In addition, Lakeland Footwear (and those people or companies employed by Lakeland Footwear who help make our Website(s), its content and its services) will process and use your personal information in order improve the service we provide enabling us to: speed up your searches, recognise you when you return to the Website(s), respond to your feedback, respond to problems, and tailor what we do to suit your requirements further.

We may anonymise your personal data and use it for the purposes described above as part of aggregated non personal data for research, statistical and other purposes (such as improving our Website(s), products and services) or measuring the effectiveness of our advertising.

3. User Content provided by you

When you transmit, upload, post, e-mail, share, distribute, reproduce or otherwise make available User Content in any manner, you are entirely responsible for such User Content.

In the event we request permission to re-use your User Content you hereby grant to us a perpetual, worldwide, irrevocable, unrestricted, non-exclusive, royalty-free license to use, copy, license, sublicense, adapt, distribute, display, publicly perform, reproduce, transmit, modify, edit, and otherwise exploit such User Content throughout the world, in all media now known or hereafter developed, for the purpose of marketing our products on our Website(s), Social Media Channels and other marketing communications (including emails).

You represent and warrant that you own or otherwise control the rights to your User Content. You agree not to engage in or assist or encourage others to engage in transmitting, uploading, posting, e-mailing, sharing, distributing, reproducing, or otherwise making available User Content that (a) is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, pornographic, libellous, invasive of another’s privacy, hateful, or racially, ethnically or otherwise objectionable; (b) you do not have a right to make available under any law or under contractual or fiduciary relationships; (c) is known by you to be false, fraudulent, inaccurate or misleading; (d) you were compensated for or granted any consideration by any third party; or (e) infringes any patent, trademark, trade secret, copyright or other proprietary rights of any party.

We are in no way responsible for examining or evaluating User Content, nor do we assume any responsibility or liability for User Content. We do not endorse or control the User Content particularly User Content that is transmitted or posted directly by Users on websites, social media or other channels that are not controlled by us.

We do not guarantee the accuracy, integrity or quality of User Content. You understand that you may be exposed to User Content that is offensive, indecent or objectionable to you. Under no circumstances will we be liable in any way for any User Content, including without limitation, for any errors or omissions in any User Content, or for any loss or damage of any kind incurred by you as a result of the use of any User Content transmitted, uploaded, posted, e-mailed or otherwise made available to us. You hereby waive all rights to any claims against us for any alleged or actual infringements of any proprietary rights, rights of privacy and publicity, moral rights, and rights of attribution in connection with User Content.

You acknowledge that we have the right (but not the obligation) in our sole discretion to refuse to post or remove any User Content on our Website(s) or Social Media Channels and we reserve the right to change, condense, or delete any User Content from our Website(s) or Social Media Channels. Without limiting the generality of the foregoing or any other provision of this Policy, we have the right to remove any User Content that violates this Privacy Policy or our Website(s) Terms and Conditions or our Social Media Channels Terms and Conditions or is otherwise objectionable.

4. With whom does Lakeland Footwear share personal data with third parties?

We may share your personal data with third party companies (such as advertising and marketing agencies, social media agencies, the Social Media Channels, software providers, couriers and outsourced functions such as customer services and third party payment services providers) for the purposes set out in this Policy including for example to complete your order, to facilitate your experience of our Website(s), enable offers, advertising or other promotional activity or materials about our products and services to be provided to you, to operate competitions and recognition or reward programmes, respond to your queries and / or to provide you with certain services such as aftercare services.

It is worth noting that the Social Media Channels who may provide advertising about our products and services to you may also process some of your personal data in their capacity as data controller (for example when carrying out their own targeted advertising). Therefore, please refer to the privacy policies of the relevant Social Media Channels for further details on how your personal data will be used by them as a data controller (as this Policy only relates to use of your personal data by Lakeland Footwear and any third party processors it may use). Lakeland Footwear is not responsible for the processing of your personal data by any Social Media Channels. In addition to third parties set out above, your personal data may also be made available to other third parties (within or outside the Lakeland Footwear) providing relevant services to us in relation to our Website(s). These companies may use information about you only to perform their functions on our behalf.

We may also share your personal data with:

• individuals and/or companies within the Lakeland Footwear as required for management, analysis, planning and decision making, including in relation to taking decisions regarding the expansion and promotion of our product and/or service offering, order or customer request fulfillment and for use by those companies for the other purposes described in this policy;

• government authorities, law enforcement and regulatory authorities where required or permitted by law and for tax or other purposes. Personal data may also be released to external parties in response to legal process, and when required to comply with laws, to respond to an emergency or to enforce our agreements, corporate policies and terms of use, or to protect the rights, property or safety of Lakeland Footwear, our employees, agents, customers and others;

• parties to whom you authorise Lakeland Footwear to release your personal data; and

• other entities (including actual or prospective buyers and our affiliates) in the event that Lakeland Footwear is involved in a bankruptcy, merger, reorganization or sale of any of its group company businesses and/or assets on the basis of our legitimate interest to do so, or being required to do so by law. If you give us consent then we may share your personal data with our partners or subsidiary companies in order that they can contact you with information, promotions, products, services and offers that may be of interest to you.

5. Asking your permission – Specific consents we require

Unless otherwise described we have a legitimate interest in processing your personal data in most circumstances set out in sections 2 and 4 above. However, there are circumstances where we require your express consent to process your personal data, these include:

• to provide direct or other marketing by email, telephone, post or Social Media Channels from Lakeland Footwear

• to personalise our Website(s), social media content, offers, promotions and advertising provided to you by Lakeland Footwear and its group of companies based on our understanding of your browsing and shopping habits or purchase history and other personal data we collect;

• to disclose your personal data to, or receive personal data from the Social Media Channels to enable this personalisation and delivery of direct marketing described to occur;

• to register you, at your request, for certain features on our Website(s); and

• the transfer, storage and processing of data at destinations outside the European Economic Area (“EEA”) (as set out in section 9 below).

• to use, copy, license, sublicense, adapt, distribute, display, publicly perform, reproduce, transmit, modify, edit, and otherwise exploit your User Content.

Where we ask you to provide your consent, for example, by ticking a box at the point of data collection or responding to a specific request for consent, we are specifically requesting your permission to process your data as set out in this section 6.

If you register on our Website(s) or make a purchase, we may also contact you by email with further information or updates concerning our products.

06.  How to unsubscribe from our email marketing

Our policy is to allow users to unsubscribe from our regular emails at any time. You can do this by clicking on the Unsubscribe link at the bottom of the email you’ve received. However, should you experience any problems, please email us to info@lakelandfootwear.co.uk  remove your details or call our office + 44 0208 350 1130 for further assistance.

If you have asked us to stop sending marketing emails, and this hasn’t happened, it may be because the email address to which we are sending them is not the same as the address you sent your request from. Please check the address we are using and include this information in your request. The easiest way to do this is to return to us the whole of the unwanted email.

Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties nor shared with companies / people outside of the company that operates this website. Under the Data Protection Act 1998 you may request a copy of personal information held about you by this website’s email newsletter program. A small fee will be payable. If you would like a copy of the information held on you please write to the business address at the bottom of this policy.

Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is by no far a comprehensive list].
This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.

7. Who processes your personal data?

Lakeland Footwear and those people or companies employed or contracted by Lakeland Footwear who help provide and administer our Website(s) and Social Media Channels, their content and their services, together with all other services set out in this Policy, will process the personal data we collect from you or you provide to us.

8. What do we do to safeguard personal data?

We have instituted safeguards to check that our internal procedures meet our high policy standards. We also use all efforts reasonably necessary to be sure that third parties who work with us as our agents to make our Website(s), Social Media Channels and their contents available to you, and to fulfil your orders and requests, agree to protect personal data that they must access in order to serve our Website(s) and our visitors. We limit access to personal data about you to employees who we believe reasonably need to come into contact with that data to provide products or services to you or in order to do their jobs.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Website(s), you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your personal data transmitted to our Website(s) and/or Social Media Channels; any transmission is at your own risk. Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorised access.

Our Website(s) is not intended for children under the age of 13 and does not knowingly collect personally identifiable information online from visitors of this age group.

9. Where do we store your personal data?

The personal data that we collect about you may be transferred to, and stored at, destinations outside the European Economic Area (“EEA”) by us or third parties with whom we share your personal data. It may also be processed by employees operating outside the EEA who work for us or for one of our suppliers. Such employees maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. As a consequence, your personal data may not be protected by equivalent data protection laws and you may not have the same rights in respect of use of your data in that country. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this Policy.

10. Links to other Websites

We may offer links to third party websites. However, we are not responsible for the content or information collection policies of third party websites. If you visit a third party website, we advise you to review their privacy and other policies. We do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to the third party websites.

Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998. Every effort has been made to ensure a safe and secure form to email submission process but advise users using such form to email processes that they do so at their own risk.

The Data Protection Act 1998 gives you the right to access information held about you. Any access request may be subject to a small  fee to meet our costs of providing you with details of the personal data we hold about you. You also have the right to opt out of any marketing communications that we may send you (as noted above).

External Links

Although this website only looks to include quality, safe and relevant external links, users are advised adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text / banner / image links to other websites, similar to; www.dsi.lk or DSI Shoes.)

The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Adverts and Sponsored Links

This website may contain sponsored links and adverts. These will typically be served through our advertising partners, to whom may have detailed privacy policies relating directly to the adverts they serve.

Clicking on any such adverts will send you to the advertisers website through a referral program which may use cookies and will track the number of referrals sent from this website. This may include the use of cookies which may in turn be saved on your computers hard drive. Users should therefore note they click on sponsored external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Social Media Platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Shortened Links in Social Media

This website and its owners through their social media platform accounts may share web links to relevant web pages. By default some social media platforms shorten lengthy urls [web addresses] (this is an example: http://bit.ly/zyVUBo).

Users are advised to take caution and good judgement before clicking any shortened urls published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine urls are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.

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